[GET] Keith A. Quesenberry – Social Media Strategy-Marketing, Advertising, and Public Relations in the Consumer Revolution Download

Keith A. Quesenberry – Social Media Strategy-Marketing, Advertising, and Public Relations in the Consumer Revolution
Contents:
Foreword by Valerie K. Jones
Preface
Acknowledgments
Introduction
Part I: An Overview of Social Media
1 The Scale and Scope of Social Media
2 Shifting Influences and the Decline of Push Marketing
3 A Marker’s Point of View from Control to Engagement
Part II: A Strategic Framework that Works
4 Lay a Foundation, Frame the Conversation
5 Make Repairs and Jumpstart the Conversation
6 Integrating Marketing, Advertising, and Public Relations with Social Media
Part III: Choose Social Options for Target, Message, and Idea
7 Social Networks, Blogs, and Forums
8 Microblogging and Media Sharing
9 Geosocial, Live Video, Ratings, and Reviews
10 Social Bookmarking and Social Knowledge
Part IV: Integrating Social Media across Organizations
11 Social Media Insight and Crowdsourcing
12 Content Marketing and Influencer Marketing
13 Social Care and Social Selling
Part V: Pulling It All Together
14 Write Your Plan, Plan Your Sell
15 Social Media Law, Ethics, and Etiquette
Appendix A: Three-Part Social Plan
Appendix B: Social Media Tools and Resources
Glossary
Index
About the Author

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